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Why Ignoring KPIs and Conversion Paths in Advertising is Like Burning Money

Unlocking Efficiency in the Digital Age: The Power of Automated Appointment Systems
30Oct

Unlocking Efficiency in the Digital Age: The Power of Automated Appointment Systems

In today’s fast-moving environment, we’re all looking for ways to save time and streamline our processes. An automated appointment booking…

A Scope of Work: Your Blueprint to Success
07Sep

A Scope of Work: Your Blueprint to Success

What is a Project Scope? Imagine you’re planning a road trip. You wouldn’t just hop in the car without a…

How To Use Inbound And Outbound Links To Optimize Your SEO
21Jan

How To Use Inbound And Outbound Links To Optimize Your SEO

Search engine bots are constantly crawling the web and going through the links on your website to determine its relevance…

Beat Your Competition Using Local SEO
08Jan

Beat Your Competition Using Local SEO

Focusing on local SEO is essential to small businesses that operate in a specific region. It can help you build…

Conversions Matter More Than Traffic
04Dec

Conversions Matter More Than Traffic

WARNING: Do not send any more traffic to your website before reading this!   Is your website working as hard…

Are You Drowning In Technical Debt?
04Dec

Are You Drowning In Technical Debt?

We all know what debt is.   But what the heck is “technical debt?”   (Crickets.)   That’s alright! Today…

Demystifying Your Website Metrics
19Nov

Demystifying Your Website Metrics

A guide to understanding and improving your site’s performance over time.   If you run a real business then your…

Which Is Better for Small Businesses… Pay-Per-Click or SEO?
29Oct

Which Is Better for Small Businesses… Pay-Per-Click or SEO?

So you’ve decided to make an investment and completely overhaul your website.  $10,000 later, everything looks perfect. And you’re ready…

Why Copywriting May Be the Best Investment For Your Website and Business
19Oct

Why Copywriting May Be the Best Investment For Your Website and Business

No matter how good of a marketer you are . . . how fancy your website looks . . .…

Why You Shouldn’t Ignore the Benefits of Google Maps Marketing
28Sep

Why You Shouldn’t Ignore the Benefits of Google Maps Marketing

There seems to be somewhat of a disconnect between the overall functionality of Google Maps and the general understanding of…

What is a Project Scope and Why is it Important?
11Sep

What is a Project Scope and Why is it Important?

You’ve spent countless hours designing your business from top-to-bottom, and now it’s time to take it online. Congratulations! That’s a…