No matter how good of a marketer you are . . . how fancy your website looks . . . or how big your marketing budget is . . .
If you can’t connect with your target customers in a way that pushes them to choose YOU, your business is going to go nowhere.
The truth is, one of the best business decisions you can make is to invest in a professional copywriter.
While it may seem unimportant or a waste of time to some, copywriting can actually go a long way towards making or breaking your business.
Copywriting isn’t just words on a page.
GOOD copywriting is what leads the horse to the water and then offers it a drink at the end.
You can’t just build a website and expect that to be enough to win your clients’ business.
You must connect with them on a direct level, engage them, answer their questions, and convince them you are the almighty expert.
Your website is a huge component of your business – don’t throw your hard work and money down the drain with a lack of content . . . or worse, bad content.
Here’s why copywriting may be the best investment you can make for your business:
It Frees Up Your Time
As a business owner, it is NOT your responsibility to be a pro at everything.
It’s also pretty impossible and wildly inefficient to handle everything yourself. It is completely acceptable to hire pros who can handle the work outside your scope of expertise.
Consider this when deciding whether it’s worth it to outsource your copywriting . . .
A professional copywriter will free up your valuable time. You’re the business owner and the expert when it comes to your own product or service. Why waste valuable time stressing over what to write when you should be focusing on running your business?
Also, even though you’re an expert in your field, you may not be able to convey that expertise in writing the way a copywriting professional would. Typos, unclear thoughts, and generally sloppiness will rapidly take away your credibility as an expert.
Your Website Is There When You Can’t Be
Your website operates like a mini sales and customer service department. It works 24 hours a day. And it never takes a vacation.
Your potential clients may come across your website at all hours of the day or night. So it’s imperative to find ways to make the site work for your business and your customers.
- Your landing page can introduce you to your clients and specify why and how you are going to solve their specific problem.
- Blogs can provide customers with interesting, useful, information relevant to their project or problem.
- Videos can engage and educate your audience in different ways.
- FAQs can provide your clients with simple answers to basic questions.
- Additional pages can offer clear information on how to contact you and how to move forward.
Good Copy Makes You Stand Out
You aren’t the only one in your industry. Other businesses are vying for your prospects too. Copywriting can set you apart from the competition.
People want to connect and relate to your business on a personal level. Rather than throwing general information out into the world, a good copywriter can address your customers and their specific pain points directly.
Your website also lets you open up to clients about your passion for your business and why you do what you do. It shows your customers you want them to have the best experience possible and why they should choose you over the competition.
Copywriting Can Improve Trackable Goals
An investment in copywriting is one of the best ways to measure your pages, set goals, track conversions, and monitor ROI.
While it may seem like a heavy expense at the beginning, good copy will eventually lead to direct conversions and increased sales over time.
Search engines have a lot of standards when it comes to the information they share with users. Knowing how to work within these guidelines is something that takes time to learn . . . and it’s a skill a good copywriter takes pride in.
Website content gives your business visibility by improving SEO and driving organic traffic to your website . . . when it’s done right. That means FREE ADVERTISING.
Writing copy isn’t just about words on a page. Good copy can provide valuable information to your customers. Copy and content can act as a sales tool, a guidebook, and a way to connect.
While it may seem like you’re saving money to skimp on copywriting for your website, taking the cheap route may end up costing you more in the long run. Choosing to write your own copy or dash something off quickly can potentially even detract from your business.
In order for your business to be successful, you need to have a solid website that is built for conversions. Copywriting is one of the key pillars in creating a website that works for you.
As a small business owner, we know you don’t have a lot of time to spare. That’s why Americreative has perfected the art of getting down to business quickly. With just 7 minutes, we can show you all the ways we’re ready to make your website work for you and stand out from the crowd. Schedule a no-obligation 7-minute call today.