How To Use Inbound And Outbound Links To Optimize Your SEO

Search engine bots are constantly crawling the web and going through the links on your website to determine its relevance and popularity.   Understanding inbound and outbound links is critical for SEO because the search engines like Google, Yahoo, and Bing rank your website based on the user experience (internal links) and the number of … Read more

Beat Your Competition Using Local SEO

Focusing on local SEO is essential to small businesses that operate in a specific region. It can help you build credibility in your community, help your customers find you more easily, and most importantly, it can play a key role in helping customers choose you over your competition. Google My Business Optimizing your Google business … Read more

Conversions Matter More Than Traffic

WARNING: Do not send any more traffic to your website before reading this!   Is your website working as hard as you are?   If you’re getting visitors to your website but conversions are scarce, then any effort to send more traffic is simply wasting time and resources.   Today we’re going to share 12 … Read more

Are You Drowning In Technical Debt?

We all know what debt is.   But what the heck is “technical debt?”   (Crickets.)   That’s alright! Today we’re going to fill you in.   What it is, how to avoid it, and what to do if you’re already up to your ears.   What Is Technical Debt? Before we dive in, let’s … Read more

Demystifying Your Website Metrics

A guide to understanding and improving your site’s performance over time.   If you run a real business then your numbers matter. Period.   That means your website too. It’s your digital storefront and platform to sell customers your products or services.   But what are you “tracking” when it comes to your site metrics? … Read more

Which Is Better for Small Businesses… Pay-Per-Click or SEO?

So you’ve decided to make an investment and completely overhaul your website.  $10,000 later, everything looks perfect. And you’re ready to sit back and wait for the business to roll in.  Unfortunately, you quickly realize that despite your time and effort, your competitors are still seeing more leads than you are.  The problem is, all … Read more

Why You Shouldn’t Ignore the Benefits of Google Maps Marketing

There seems to be somewhat of a disconnect between the overall functionality of Google Maps and the general understanding of the service by most internet users—as well as business owners. Generally, Google Maps is regarded as just an easy way to navigate the world around you, and point you where you want to go. Being … Read more

What is a Project Scope and Why is it Important?

You’ve spent countless hours designing your business from top-to-bottom, and now it’s time to take it online. Congratulations! That’s a major feat . . . And one only the most determined entrepreneurs accomplish.  Now you need to hire a team of website developers to build out your online presence. And you want to make sure … Read more